Stock the screen-free brand families ask for.
Bring Yoto to your shelves: over 1,000 stories, songs, and podcasts kids control themselves. Backed by wholesale pricing, marketing support, and a brand parents already seek out by name.
Why stock Yoto
A brand your customers already know, a range that sells itself, and a team to help you get started.
A brand families ask for by name
Parents already trust Yoto and kids already want it — which means it sells without a hard sell. And when customers come back for new cards, they come back to you.
1,000+ titles, something for every shelf
Stories, music, podcasts, and learning, from Yoto Originals to Disney, Roald Dahl, and Peppa Pig. Always something new to recommend, always something new to stock.
Simple to order, simple to sell
Clear wholesale pricing, flexible pack sizes, and straightforward lead times, designed to make life easy for independent retailers, not just big buyers.
Support from your very first order
A team who'll help you launch Yoto in your shop and keep it moving.
Families already love Yoto
22 billion
minutes listened on Yoto in 2025
98%
of parents agree Yoto grows with their child
1,000+
stories, songs, and podcasts in the library
Who sells Yoto
Becoming a partner is simple
What to expect after you apply
Before approval
Explore the program, read FAQs, and reach wholesale support anytime. Catalog pricing unlocks once you're approved.
While under review
Track your application status online while we confirm fit and eligibility.
Once you're approved
Sign in to your account, see your wholesale pricing, and place orders.
The Yoto range
Players, Audio Cards, and Yoto Originals. One screen-free range with something for every age.
Yoto Players
Screen-free audio players kids set up and control on their own.
1,000+ Audio Cards
Stories, songs, and lessons across every age and interest.
Yoto Originals
Exclusive content families can only get from Yoto.
Full catalog and pricing unlock once your account is approved.
Frequently Asked Questions
What's the minimum order?
Minimum order requirements are confirmed when we set up your account.
What are the payment terms?
Payment terms are set on your B2B account and applied at checkout.
What about shipping and lead times?
Lead times appear on each product, with shipping confirmed during onboarding.
How do I access the Retailer Toolkit?
Approved partners get full toolkit access once their account is active.
How long does approval take?
We'll confirm your application by email. Review window pending Yoto confirmation.
How do I reach wholesale support?
Email our wholesale team at partners@yotoplay.com.
Ready to stock Yoto?
Apply for wholesale access today. We'll confirm your next steps, onboarding, and catalog.